Shopify app
GROOPIE: Product variants
Combined listings and custom swatches — without Shopify Plus. Shoppers switch colors and styles while each product keeps its own URL for SEO.
Combined listings
Group separate products into one storefront picker
Link related products — same jacket in Olive, Navy, and Black — into one listing with swatches. Shoppers switch options without leaving the page. Each product keeps its own images, inventory, and SEO URL.
- Works on Basic, Grow, and Advanced — no Shopify Plus required
- Swatches on product, collection, search, and home
- Frequently Bought Together groups on the product page
Variant picker
Image, button, color, or dropdown — your style
Redesign the picker to match your theme. Choose swatch styles, hide out-of-stock options, and configure everything in the theme editor — no code required for standard setups.
- Single and multi-level option groups
- Color chips, image thumbnails, buttons, and dropdowns
- Hide out-of-stock and fine-tune in Online Store 2.0
Tracking
Swatch clicks for GA, Klaviyo & your stack
GROOPIE fires a groopie:swatch_clicked event on Free and Grow. Grow also includes the in-app Groopie Analytics dashboard. See the
merchant guide
for snippets.
Pricing
Start free, grow when you need scale
Same core storefront features on both plans. Grow unlocks more groups, advanced customization, priority support, and the Analytics dashboard.
Free
No monthly charge
- Up to 10 product groups
- Variant picker redesign
- Swatches on collection / search / home
- Perfectly Paired (FBT) groups
- Swatch click event for GA, Klaviyo & custom tools
- Basic developer support
Grow
$4.99 / month · 7-day free trial
Everything in Free, plus:
- Up to 1,000 product groups
- Advanced customization options
- Groopie Analytics dashboard (destinations, colors, locations)
- Priority support
All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.
Merchant guide
Install, create a product group, redesign the variant picker, theme setup, swatch tracking, and troubleshooting.