Top 3 Reasons to Hire a Shopify Developer or Shopify Development Company and How to Choose the Right One

Learn Why Hiring a Shopify Web Developer Is a Wise Move

Shopify developers unlock the full potential of your store. They customize features, integrate tools, and streamline the shopping experience, freeing you to focus on running your business.

Even prior to this global crisis, online sales had been demonstrating solid growth. According to Statista, worldwide online sales are expected to hit the $5 billion mark by 2023.

Selling products online, though, is a challenging occupation. Online merchants have a lot to take care of, including:

  • Fulfilling customers’ orders
  • Setting prices for products
  • Advertising the store through various channels such as social media
  • Monitoring the inventory for out-of-stock items
  • Responding to consumers’ queries and complaints

The list goes on.

One of the crucial items on any online merchant’s to-do list is also building a visually appealing and engaging storefront with all the right functionality. These days, there is no shortage of eCommerce platforms that entrepreneurs can use to base their stores on.

One of the top systems currently available on the market is Shopify. Aspiring online merchants choose it because it is cost-effective, secure, fast, flexible, simple to set up, suitable for any niche, has an unlimited bandwidth, and comes with many other attractive features.

That said, creating a truly powerful Shopify store or efficiently scaling an existing one is hardly a task for novices. While you can get an up-and-running Shopify site in almost no time, you are sure to encounter many obstacles down the road.

For instance, some of the apps the vendor provides through its official App Store may cause hard-to-fix errors or fail to work altogether. Shopify merchants have also reported some difficulties when dealing with more than one currency or language, particularly rare ones.

Those are just some of the issues that Shopify store owners themselves might not be able to handle and, thus, need assistance with. The good news is that help is just around the corner. All you need to do is hire a dedicated team . Below, we’ve listed 3 benefits that you can reap by cooperating with these professionals.

The Main Reasons to Hire Shopify Web Developers

#1: Shopify Store Developers Can Make Your Theme Truly Unique

When you see sites like Amazon or eBay, you immediately recognize the companies they belong to. You would do this even if there were actually no corporate names anywhere on the sites.

Why? Because they have the layout and color combinations that no other marketplace has. That’s exactly what Shopify store owners should strive for: making their site different from others. This contributes to better company recognition and increased traffic.

You can install one of the many available Shopify themes on your site yourself and even tweak them a bit. However, other merchants can do the same thing. The result? Hundreds of similar-looking, faceless stores. It’s a kind of lottery. Consumers see no difference between these sites and open any at random.

It’s much wiser, then, to find a Shopify developer who cannot only customize a ready-made theme, but also follows the latest trends in web development, design, and usability.

Is flat web design popular now? Minimalist design? Illustrative design? What’s the current trend in laying out navigational elements? Shopify theme development experts know the answers to these questions and can come up with the most engaging and convenient design to increase your Shopify store’s conversion rate.

#2: A Shopify eCommerce Developer Can Turn Your Site into a Powerhouse for Successful Online Sales

When you hire Shopify web developers, you can be absolutely confident that they know every tiny detail of the platform.

With their deep knowledge, professional Shopify developers can turn your online store into a true powerhouse to increase your online sales. A web developer specializing in Shopify can extend the basic Shopify features by adding appropriate HTML, CSS, or JS into Liquid. A few examples:

  • If you own a Shopify Plus store, an expert Shopify developer can customize your checkout to meet your niche requirements.
  • A Shopify web developer can also implement an advanced searching and filtering algorithm to facilitate finding items on product pages. This contributes to a higher conversion rate.
  • A certified Shopify developer can write code to integrate third-party software into your store. There are lots of useful external services around. Want your customers to share product descriptions through Facebook? No problem. Need to have an email marketing service built into your site to keep your consumers up to date with your offers? Easy.

Apart from that, you can hire Shopify web developers to give you valuable advice regarding various apps available through the App Store, such as SEO apps we have overviewed in one of our posts.

Not all of these apps are of high quality or entirely compatible with your store. By hiring the best Shopify app developers, you will know exactly which of the apps are worth installing and which can harm your business instead.

Finally, hire Shopify app development experts to optimize your store in all possible ways. This means image optimization, speed boosting, improving search engine visibility, and other aspects. A fast-loading online store has a better chance to satisfy Google.

#3: You Can Have Your Hands Free to Deal With What Really Matters

As we noted earlier, online merchants have to take care of a plethora of marketing and logistical tasks. Therefore, by partnering with a Shopify development company, entrepreneurs can take the heavy technical burden off their shoulders.

Process payments from customers, search for the best merchandise on the web, communicate with your consumers, promote your store, and do other important things to engage your target audience and improve your bottom line.

Meanwhile, our dedicated team will make sure your site looks unique, runs fast, and has all the features your business requires. We will also fix any errors you yourself might not be able to spot. A smooth-running site without bugs is definitely the largest benefit you can get.

Now that you know why you need to hire pros, let’s talk about how you can identify a worthy Shopify eCommerce development company or developer. We’ve prepared a list of the most stand-out signs to ensure you are talking to the right person for the job.

9 Things to Indicate That You Are Dealing With a Worthy Shopify Developer

#1: Their Website Looks Professional

We will begin by saying the obvious: the company or individual you are thinking of hiring must have a professionally designed website. If it looks amateurish, you might expect the same low-quality result with your own store.

The site must look unique rather than resemble a collection of ready-made templates and random images. In addition, the site must include a portfolio of the previous projects.

Finally, the developer’s site must list all of the Shopify services provided, along with starting rates and explanations, if those are necessary.

#2: Their Offer Features Free Bug Fixes and Minor Updates

Clearly, nobody wants to make corrections for free. However, when a Shopify developer doesn’t include bug fixes or minor updates in their offer, it likely means they are not skilled or experienced enough to complete a project the right way on the first go.

For you, the client, minor updates are important since they allow you to have some small changes made to your project without paying a cent. Updates may have nothing to do with the quality of work. Sometimes, you may simply decide to have a different call-to-action phrase on a button.

Of course, there must be a limit. A round or two of minor updates are normal. However, not offering any minor updates at all is a clear sign that the developer wants to make you pay for every cosmetic change as if it were a completely new order.

#3: They Know the Shopify APIs Inside Out

APIs or Application Programming Interfaces are what help Shopify developers turn an ordinary website into a feature-rich eCommerce store.

There are a ton of Shopify APIs to address all kinds of business issues. For example, the Storefront API enables developers to customize purchasing experiences, while the Marketing Events API makes it possible to create various marketing events, for example, events that are triggered during email campaigns.

Without a deep knowledge of these APIs and experience using them, a Shopify developer will not be able to give you the value you expect. You have to do your homework here.

Visit the official API guides page and make some notes related to different Shopify APIs. There’s no need to get overly technical. Make a list of some of the APIs on the page and click their links to find out about their purposes.

Then, when you get in touch with a Shopify developer, ask them to talk about the APIs you have chosen. If you feel that the developer’s knowledge of the APIs is too shallow, continue your search elsewhere.

On the other hand, confidence in answers and explanations means that the developer is versed in the subject and you can trust them.